Hey, Guys I am sure, you read this post on my second blog before but due to some reason, I take that blog down. But I don’t want to take the post down, so I am just sharing this here.
Guys do you know, how important a strong online reputation is? The Internet is the backbone of an organization and if it is not good then how can it stands up. If we see the search stat about online reputation management then we got that there is a huge search volume for the keywords like “How to remove negative search results”, “online reputation management tips”, “how to push negative search results down”, “online reputation repair” and many more related to managing internet reputation.
So before, I proceed further, we all need to know about the Online reputation management.
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WHAT IS AN ONLINE REPUTATION?
What do you think about it? I know some people thinks, it’s their image on the social media network. But I would like to say that it’s your online entity that describes you and about your products, how qualitative they are.
The Reputation of a social entity (a person, a social group, an organization) is an opinion about that entity, typically a result of social evaluation on a set of criteria. It is necessary for business, education, online communities, and many other fields. __ Wikipedia
So I don’t think I need to describe more about the reputation on the internet. It is all about your social assets or online image, no matter how’s it. It can be bad or good. You have the responsibility to manage that one.
So do you know, how bad image or bad reputation can damage you and your business?Or how much important a good name for you?
WHY SHOULD YOU CARE ABOUT YOUR ONLINE REPUTATION MANAGEMENT FOR YOUR BUSINESS?
As I described above that online branding is the key to success, and if you don’t have good branding or brand reputation online then you can lose your product sales or leads. Here I am going to share a stat that will prove why you should care about your reputation on the internet.
65% INTERNET USERS BELIEVE WHAT THEY READ OR COME ACROSS DURING THEIR BROWSING
Let me explain you, if someone write negative about your product or brand, people will trust on that negative post, not on your branding. A single negative post can damage your brand value. So it is important to track all these things and fix them on the time.
79% OF ONLINE SHOPPERS TRUST ONLINE REVIEWS AS MUCH AS PERSONAL RECOMMENDATIONS
Yes, it is true. Everyone do this. If you are going to buy a web hosting online, you will surely check its reviews or what people are recommending after using it. Same will happen with your product.
85% CUSTOMERS DO INTERNET RESEARCH BEFORE BUYING A PRODUCT OR SERVICE
100% verified point. I am taking same web hosting example. If you would want to buy an affordable web hosting for yourself, you will research more about the hosting provider. You will check out its reviews on another blog and much more. So for your product, you need to manage all these.
POOR ONLINE REPUTATION HAS LED TO 70% JOB APPLICATIONS BEING REJECTED AT THE SENIOR LEVEL
This is also a valid point. Till now we were talking on the business end. But what will happen if someone write negatively about yourself? This usually happens when you are on the senior level. A bad reputation can lead down your job application from a well-reputed firm or your dream company.
So all these points are enough to make you clear that why you need a strong online reputation.
So what you have to do if some post posted negative reviews about yourself or your brand or organization. Don’t be panic. Handle them with a well-organized ORM technique. You have to Kill two birds with one Stone. [Click To Tweet] You have to prove this proverb true while someone posted negative reviews about you or your product and made a strong reputation by push down the negative results on the 3rd or 4th page of the Google results. Because…
The 2nd Page of the Google is the best place to hide a dead body. [Click To Tweet]
But the question remains that how to remove negative information from the internet and manage a strong online reputation.
TIPS TO BURY NEGATIVE SEARCH RESULTS FROM GOOGLE
If we see in the past, there is no much value of internet reputation because no one care what’s is going about you or your brand on the internet. But in today’s, online reputation must necessary. Everyone do a deep research about the product before they go to buy. People always like to leave a feedback about product or service. And if anyone leave a negative review or write negative about your brand or product, it can lose your sales. The two ways can damage your online reputation.
First, one is complaining about social media. People mostly update their status with their feedback about the product. But this is not a big issue, these types of content can easily trace and deleted.
The second one is “Online reputation bomb” (Term from Kissmetrics). This can damage your reputation on the high level which effects your sales for the long term. These results mostly appear in the Google search results. They are:
- Negative reviews: There are many review website available on the internet which allow the customer to review any brand or product with their experience with the product and services. If someone post negative content about your brand, it will effect your brand reputation for sure. There are some websites like Ripoff Reports, Pissed Consumer that provide the best platform for this kind of negative content.
- Hate sites: Some more frustrated customer go beyond from negative reviews and develop a website with some false information or their opinions about the service or company. It can damage the brand reputation of any business.
- Negative Media Coverage: I don’t think there is anyone who doesn’t want publicity. But Phineas T. Barnum says,
There’s no such thing as bad publicity[Click To Tweet]
So always try to avoid controversies and negative media coverage if you want to build a perfect reputation on the internet.
But, there are lots of ways to remove negative reviews from search engine results and build your strong image among the online community. Here I am going to list some of these ways.
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GOOGLE FIRST PAGE IS YOUR BUSINESS CARD (SEO)
Yes, treat the first page of Google as your business card. 90% of people just check the first page of Google and never click on the next page. They believe only what they see on the first page. So you need to push negative results to the second or third page by boosting your positive results on the first page of Google. For this, you should have the knowledge of aggressive SEO techniques. Perfect SEO can push negative results down from Google’s first page. You should hire a best ORM Expert or Online reputation management company to do this for you. Because technically it is not possible to remove the name from Google, but an ORM expert would use various SEO Strategies to bounce back your negative results pages.
CREATE POSITIVE CONTENT
Always remember, content is king in the era of the internet. And content can do anything for you. Negative content can damage your brand while positive content can build your brand reputation among the online community. So creating positive content around the product or negative keyword is the perfect way to counter negative results on search engine.
BUILD YOUR STRONG SOCIAL PROFILES
Social Media website is the high authority website. These usually appear in the search result pages when anyone search for your name or brand. I would recommend you to create the account and build them strong as much as you can. Increase reach on social media profile which will help you to build the high reputation. I will recommend you to use Facebook, Twitter, LinkedIn, MySpace, Google+, Formspring.Me, Foursquare, About.Me, Pinterest, Blogger, Tumblr, Photobucket, Quora, StumbleUpon, Reddit, Digg, Plixi, Yahoo Pulse, Flickr
SPEED UP NEGATIVE CONTENT REMOVAL REQUEST
You can request to the website owner to remove content that is located on his website. Or ask him to block that page from google search results. When website owner updates his page or remove the content, you can also request to remove that page from search results through Google webmaster removal tool. Here is how.
1. Access Google’s public removal tool
2. Choose “New removal request.”
3. Enter the URL of the page you’d like removed from Google.
4. Now follow the instructions and steps in the wizard view.
MONITOR WHAT OTHER SAYING ABOUT YOU
You need to monitor what’s going on online communities about your product. Most of the people ask for feedbacks and recommendations on your brand or product. Be active there to help them. It will increase your reputation and can increase your sale. Google Alert, mentions, etc. are the best web monitoring tool. You can get alert where you or your brand has been mentioned.
RESPOND TO YOUR NEGATIVE REVIEWS
It is also a well-working technique to improve your reputation online. If someone complain or leave negative feedback, you should respond him. Here, I am going to share some responding to bad reviews tips:
- Apologize for the bad experience
- Never accuse the reviewer of being wrong or exaggerating
- Offer to discuss by phone to resolve the situation
- Explain the steps you’ve taken to address the situation
GENERATE MORE POSITIVE REVIEWS
Mostly customer checks the reviews before buying any service or product. So ask your client to leave feedback after using your services. It will increase the amount of your review and overall rating. I would like to recommend you that avoid to use of fake review services because your customer is smarter than you. You can get caught easily.
So now I am going to close this topic for now. Will write more about online reputation management and guides to push negative search results from Google. Hope you have enjoyed this article.
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