Paid Marketing

How to optimize pay per call campaigns for voice search


If you’ll look into the data of searches, you’ll find around 33% of the total search is coming from voice. And this is further differentiated like below-

And so, it has become important that your pay per call campaign is also optimized for the voice search. So, in this post, we’re going to talk about how you can easily optimize your campaigns for all kind of voice search. This is required else you’re already losing 33% of a potential customer.

And the news is, if you have observed the websites especially leading search kind, they have already implemented the voice search features. And software like Alexa and Google home will continue to grow bigger and bigger with days.

So, let’s start and see what all steps you need to take in order to make your pay per call campaigns ready for the voice search. You can also review training materials like Ringba’s pay per call course to get all these details and scale up your campaign.

#1 Go for long-tail keywords

Humans have a tendency to speak complete and so the pattern continued when we make a voice search. And so, selecting the long tail keyword has become necessary.

Usually, we write for smaller text but when we speak, it will be descriptive. For example, “pay per call” can be a text search while “what is pay per call” can be the voice search.

You may look for the Q&A websites to get some idea on long tail keywords.

#2 Optimize for mobile

Almost 50% of the searches are now coming from mobile devices and so you need to provide most of the attention to mobile. And again, out of 33% voice searches, the majority comes from mobile devices and so, making a micro concentration on a mobile device is quite required.

You need to make sure your ad is responsive to the mobile devices as well and again working perfectly fine for the voice search as well.

#3 Go for the local listing

Again, most of the voice search is used either for the Q&A kind of query or for the local query. For example, a dentist in Chicago etc. And so, it is important for you to list your business in the local sites and also target your ad for the local listing.

This is important as search engines especially Google has started promoting local business for location specific query. This will get you some amazing leads which are easy to convert.

#4 Better Result Page

When someone searches through voice, you need to make sure your site is not only [picking up but also displaying the suitable and relevant result for the same.

It should have the required information for the search query and also proper navigation which can make you more profit. This can be possible if you put some engaging things on the page. Like if you have a product page then you can share similar products or if you have content page then similar content. Or even you can also share the coupons or discount offers.

Conclusion These were some top tips to make your pay per call campaign voice search friendly. Believe me, you really need your applications, ads, and website ready for the voice search.

Ashutosh Jha
Ashutosh is a blogger and writes on TricksRoad.

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