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User experience. Two of the most important words you’ll hear when it comes to website technology in 2018. While good user experience may not be as talked-about as it should be, you can be assured that poor user experience will draw attention.
Enhancing the user experience should be one of your key priorities for the year ahead, and is something that starts with your website. Learn how to deliver a better website for clients in 2018 to give them that positive user experience.
Refresh your design
The most crucial elements of user experience rest in the website design. With an improved website design, you can focus on the needs of the user and deliver online services which save time and money. By doing this, you will not only have a website that holds a user’s attention but one that makes them more likely to engage with your business. To get some inspiration and an idea of what’s popular regarding website appearance, take a look at Forbes’ top website design trends to watch in 2018.
Improve your visuals
Visuals are an important element for websites, and the latest trends show a shift towards more engaging, high-quality imagery that focuses on real people, places and things that users can connect with. Visuals should form a part of your brand, helping to tell a story that people can relate to that helps them to develop brand recognition and loyalty.
Speed it up
Website speed is becoming a more critical issue for businesses. People are left easily frustrated with websites that take an age to load or worse still, don’t load at all. It’s worth conducting a review of your website’s performance to see if improvements can be made to help it become faster and more powerful. A CDN service is one way you can boost your website’s speed, as well as other significant website improvements. If your website already does or plans to use more video content, then a faster website is a must.
Say things clearer, more concisely
What do you want people to do when they reach your website? Whether you want them to buy something or connect with your business, it’s important that the call to action is clear from when they land on the page. If your website contains a lot of text, it’s likely that a large proportion of it isn’t actually beneficial to the reader at all. Instead of feeling like you have to say everything on the homepage, learn how to break up content and write better web copy. Writing things in a clear and concise way helps you to get your point across, while also making it easier for the reader to understand.
Take a good look at all of the copy on your website, and see how writing and presenting it differently could make your website more engaging.
Make it more intelligent
One thing that is setting websites apart from their competition is artificial intelligence. As one of the most exciting developments in website technology in recent years, your business could find itself ahead of the curve by adopting artificial intelligence now. You may not be aware that you’re using it, but already there are some great examples of online artificial intelligence that are revolutionizing the user experience for web users. While you may not be able to compete with the likes of Google and Facebook just yet, there are some artificial intelligence solutions available to help take your business to the next level.
Improve security
The threat of hackers and data thefts is one of the biggest challenges facing businesses online today. Maintaining security is paramount, and a failure to do so can cost you more than just money. When a client uses your website, they expect their private data to be maintained. Any breach of their data can cause them to lose trust as they decide to take their business elsewhere. There are different ways to improve your website’s security, but if you’re unsure about what is required, then you should seek out IT security service providers who can put the measures in place.
With technology moving forward at a rapid pace, it’s important that you stay ahead. Your website is an important part of your business, and if you want people to form a strong, lasting impression of your business – you need to start with your website. A focus on the client and their user experience should be your priority for the year ahead, with some great solutions out there for helping you to deliver a better website in 2018.
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